Win back the supporters you already own
Your lapsed donors are your highest-value audience. We identify the supporters on your texting and email lists most likely to give again — and help you re-engage them across both channels.
- Works across both SMS and email
- Identifies top reactivation prospects in your existing donor file
- →A national committee won back 1 in 5 lapsed donors — recovering $1.4M in 90 days.
Your best prospects are already on your list
A lapsed donor already said yes once — which makes them far more likely to give than any cold prospect. We analyze your existing texting and email file, score every record for likelihood to give again, and hand you a prioritized win-back audience so you know exactly who to re-engage first.
One program, both channels
Reactivation runs across SMS and email together, so a supporter who has gone quiet in one channel can be recovered in the other. It is a coordinated win-back journey rather than two disconnected sends — and every donor you recover stays yours, on the list you already own.
It is the least expensive money in grassroots fundraising: no acquisition cost, no rental — just supporters who were waiting for the right ask.
Let's increase your fundraising, together.
Tell us about your program and we'll show you the audiences of true believers waiting to hear from you — for texting, email, or reactivation.
Or email sales@hockeystick.win · No spam, ever.