Custom advertising audiences

Audiences built for your social ads

Custom-built audiences for direct-response advertising on Meta platforms (Facebook & Instagram) — matched to your issue and cause so your social ad dollars reach the supporters most likely to act and give.

Built for Meta (Facebook & Instagram) direct response
Matched to your issue, cause & campaign

Reach true believers on Meta

We build custom audiences for direct-response advertising on Facebook and Instagram, matched from licensed donor data to your issue, cause, and campaign affinity. Instead of broad interest targeting, your ads reach people with a real track record of giving and taking action — so every impression works harder.

Made for your ad account

Audiences are delivered ready to activate in Meta Ads Manager, sized to your budget, and refreshed as your program scales. Your ad team keeps full control of creative, spend, and optimization — we simply make sure the right people see the work.

Pair custom audiences with texting and email acquisition to meet the same supporters across every channel they use.

Audience builder Environmental causes

92,400 prospects synced to ads

Let's increase your fundraising, together.

Tell us about your program and we'll show you the audiences of true believers waiting to hear from you — for texting, email, or reactivation.

Or email sales@hockeystick.win · No spam, ever.